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  • U7a1708
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    Facebook Paper, the standalone news reader app the company launched in January, released its first significant app update Friday — adding a couple new features to the News Feed section of the app as well as making a few subtle design tweaks

    You can now see birthdays and events within Paper by clicking on the notifications tab in the upper righthand corner of the app and scrolling to the bottom. Users can also add a photo to a comment by using the phone's camera or camera roll.

    The small additions are the result of user feedback, says Michael Reckhow, product manager for Paper, who says these two features in particular were the most requested. Most changes in the update pertain to News Feed, which looks drastically different within Paper compared to Facebook's flagship app Read more...

    More about Facebook, Ios App, Social Media, Apps Software, and Mobile

    Fri, 18 Apr 2014 17:01:01 +0000

  • Linkedin
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    LinkedIn proudly broadcasted its increasing mobile traffic last week, but that's not the only growth the company is experiencing

    LinkedIn announced Friday it has reached 300 million registered users, a jump from 277 million members at the beginning of the year. LinkedIn announced the 200 million user milestone in January 2013, which means the company has added an average of 6.6 million new users per month over the past 15 months.

    This registered users figure is different from the number shared by other social networks like Facebook and Twitter. Those companies share a "monthly active user" statistic, not total registered accounts. Instead, LinkedIn uses an engagement number produced by comScore to highlight their active audience, according to a company spokesperson Read more...

    More about Mobile, Linkedin, Social Media, Apps Software, and 300 Million

    Fri, 18 Apr 2014 13:00:23 +0000

  • Lorde-pic
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    Welcome to Tumblr, Lana Del Rey.

    The singer is the latest in a slew of songbirds taking up social residence on the blogging site. The hyperreal online mecca, where everything is beautiful and nothing hurts, is home to a number of big-name musicians.

    Full of glittering GIFs, candid photographs and brazenly honest blog posts, here are 11 musicians worth following on Tumblr.

    Have something to add to this story? Share it in the comments. Read more...

    More about Social Media, Tumblr, Features, Musician, and Music

    Fri, 18 Apr 2014 11:04:49 +0000

  • Facebook1
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    Facebook has rolled out version 9.0 of its iPhone app, adding the ability to reply to comments on stories on certain Pages

    For this to work, the Page in question must have this feature turned on

    Also, group admins can now easily review and approve pending posts by group members, and posts about trending topics are highlighted in the iPad version of News Feed.

    The new version comes just one day after Facebook announced an optional feature for the iPhone called Nearby Friends. If you turn it on, you'll be able to discover which of your friends are nearby or on the go. You can also choose to share a precise location with a particular group of friends at a set period of time. The feature will become available on the Android and iPhone in the U.S. in the coming weeks. Read more...

    More about Facebook, Iphone, Social Media, and Mobile

    Fri, 18 Apr 2014 08:13:19 +0000

  • Klmklm
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    The Boeing could be the new board room.

    Business travelers have found a new way to make valuable connections thanks to KLM Royal Dutch Airline's social seating service Meet & Seat, which was launched in 2012 to introduce passengers with similar interests via social media. Over the past two years the company has found that approximately half of those customers are using it for professional networking, according to a KLM spokesperson.

    Travelers can opt to pick who they sit next to based on details from their Facebook, LinkedIn or Google+ profiles after they purchase a ticket. You might choose a seat mate simply because of a shared interest, but a similar job title could put you near a potential business contact. If you get cold feed (or just want to snag that row of empty seats) you can change your mind up to an hour before your flight. Read more...

    More about Google, Social, Facebook, Linkedin, and Social Media

    Fri, 18 Apr 2014 07:18:09 +0000

  • Nearby-friends1
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    Facebook has always encouraged you to share with your friends — your favorite movies, pictures, and life updates. Now Facebook wants you sharing your location, too.

    The social network on Thursday announced Nearby Friends, a new feature built into Facebook's mobile app that allows you to see which of your friends are close by, and even share your exact location with others.

    The new feature uses the geolocation technology in your smart phone to determine when you are close to one of your Facebook friends. When activated, the feature will send periodic notifications alerting you to friends who are nearby. Users have been able to check in on Facebook for some time, meaning you can already share your location as part of a post, but Nearby Friends allows you to broadcast your general location to Facebook friends without posting at all Read more...

    More about Mobile, Facebook, Geolocation, Geo Location, and Meetups

    Thu, 17 Apr 2014 16:59:48 +0000

  • 13717793275_a8d684bc10_o_final
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    The Mashable Events Board is a great place to find leading conferences in your industry, whether it's advertising, technology, media or public relations. This week, we're highlighting five events that we think can help move your career forward, from those in Chicago to New York. If you don't find something that's right for you, check out more than 60 events featured in our complete listing.

    Read more...

    On the Events Board, you can sort listings by date added, get discount codes as a Mashable reader and watch videos of past events to get previews of what to expect. You can also follow @MashableEvents on Twitter to catch the best events before they sell out. More about Events, Social Media, Entrepreneurship, Business, and Jobs

    Thu, 17 Apr 2014 15:30:02 +0000

  • Whiskey
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    On anonymous social media app Secret, you can be anyone you want — even yourself.

    My new acquaintance, whom we'll call Steve, has just organized one of the first Secret IRL meetups, which began with this simple Secret: "Starting yet another expensive, consumption habit: artisanal whiskey. San Francisco, you can keep your $4 toast."

    secret

    The Secret appeared in my feed because Steve is a "friend of friend," meaning a contact saved in my phone book is also saved in his. It could easily be someone we exchanged numbers with for an OKCupid date or to purchase furniture via Craigslist. The social filtering is what makes Secret unique from other anonymous apps Yik Yak and Whisper — there's no guarantee you'll see all posts from friends, because each user only sees a few new posts each day. Read more...

    More about Apps, Social Media, Features, Privacy, and Tech

    Thu, 17 Apr 2014 11:03:24 +0000

  • Facebook-thumb
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    Your friends actually do care what you think — or at least Facebook assumes they do

    You may have noticed a relatively new feature on Facebook lately that allows users to ask friends for recommendations or share their own thoughts on topics like movies, TV shows and books with those who ask. You may have missed it when it first rolled out a few months ago; it was a quiet rollout that didn't get the usual attention that a new Facebook feature often generates

    When a user visits a friend's profile and that friend has specified certain "favorites" along the lefthand side of said profile, a new button lets users "ask" that friend for a recommendation. Facebook first started testing the feature in late 2013. Read more...

    More about Facebook, Recommendation, Social Media, and Ask A Friend

    Wed, 16 Apr 2014 20:15:23 +0000

  • Babies_photo_challenge
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    Warning: Cuteness overload on this page.

    Last week, we asked Mashable readers to share their most-adorable photos of babies. Parents captured special moments of their kids, both candid and posed. Some were able to catch that innocent smile, heart-melting yawn or stretch on camera. Others used a more shallow depth of field to concentrate on their baby's little hands and feet.

    The 500 submissions we received in this round of our Mashable Photo Challenge highlight the beauty and innocence of infants and toddlers. These images remind us to preserve the fleeting early years of a child's life, before it's over Read more...

    More about Photography, Family, Babies, Cute Kids, and Social Media

    Wed, 16 Apr 2014 02:27:49 +0000

  • Justin-bieber-coachella
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    Coachella's first weekend had no shortage of surprises.

    Those unexpected moments incited quite the buzz on Twitter, where attendees in California and people watching live streams from afar on YouTube posted more than 1.6 million tweets about the action from April 11 to April 14.

    Here are the top five most-tweeted moments based on Twitter analytics:

    1. Beyonce dances with sister Solange.

    beyonce-solange-coachella

    Beyonce and Solange perform together at Coachella at the Empire Polo Club on April 12 in Indio, Calif.

    Image: Jeff Kravitz/FilmMagic

    Out of nowhere, Beyonce returned to Coachella for the first time since 2010 when on Saturday she made an energetic cameo during her younger sister Solange's set. Read more...

    More about Twitter, Music, Entertainment, Social Media, and Coachella

    Tue, 15 Apr 2014 16:40:12 +0000

  • Bostonstrong
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    The five major Boston-area pro sports teams sent the same tweet at the exact same time on Tuesday morning, commemorating the 2013 Boston Marathon bombing with a heartwarming demonstration of camaraderie

    The tweet, which was sent by the Boston Red Sox, Bruins, Celtics, New England Patriots and the New England Revolution at 10 a.m. ET, read, "We're all on the same team. #BostonStrong." It included an image featuring the hashtag, the blue-and-yellow Boston Strong ribbon and the logos of the five teams placed on top of a photograph of marathon runners.

    “We all chat pretty regular and touched base last week about plans for the anniversary," Christy Berkery, Social Media Manager for the New England Patriots, tells Mashable. "We wanted to make sure we were striking the appropriate tone – acknowledging and remembering the day appropriately.” Read more...

    More about Social Media, Twitter, Us, Sports, and Boston Marathon

    Tue, 15 Apr 2014 15:12:13 +0000

  • Clay_mash1
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    Last week's Mashable Vine Challenge was all about being crafty and creative with clay. Some of the competing animators recreated old-school games, stop-motion style, while others molded and morphed chunks of Sculpey into clay figures.

    We reviewed all submissions uploaded on Vine with the hashtag #ClayMash. Here are a few of our favorites:

    1. Rosemary's Baby

    2. The Blink of an Eye

    3. Mini Pac-Man

    4. Distress Call

    5. A Bird's Accident

    Have something to add to this story? Share it in the comments. Read more...

    More about Crafts, Vine, Stop Motion Animation, Social Media, and Videos

    Mon, 14 Apr 2014 20:18:00 +0000

  • Us-airways
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    Whoever sent that US Airways tweet is having a very bad day.

    But Twitter users most certainly are not.

    People are having a ball after US Airways sent what may go down as the most offensive brand tweet of all time, which contained a lewd picture involving a woman and a model airplane (and which Mashable has opted not to publish due to the nature of its content.)

    Editors' note: Everything about this is so very NSFW. If you have a job you like please stop reading now and go back to Excel.

    Sorry @USAirways I thought that was a DM #mybad

    — Amy Schumer (@amyschumer) April 14, 2014 Read more...

    More about Twitter, Social Media, Lists, and Us Airways

    Mon, 14 Apr 2014 20:14:10 +0000

  • Untitled-12
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    The Twitter feed of US Airways posted an extremely not-safe-for-work picture on Monday that remained up for roughly one hour before it was eventually removed.

    The tweet from the company's feed was in response to a customer's tweet (screenshot below). The account then published a tweet in response to @ElleRafter that contained a lewd picture involving a woman and a model airplane, which Mashable has opted not to publish due to the nature of its content.

    unnamed

    Image: Screenshot/Mashable

    Many airlines use Twitter as a forward-facing customer relations platform. US Airways tweets about 412 times per day, according to travel industry tracker Skift. Read more...

    More about Twitter, Marketing, Social Media, and Us Airways

    Mon, 14 Apr 2014 19:46:56 +0000

  • Bieber-selfie
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    There are two days that Shots CEO John Shahidi says he will never forget

    The first happened in December of 2011, when Shahidi was still running the mobile gaming company RockLive. He woke up to find one of his company's top mobile games, Heads Up, had crashed inexplicably. After quickly scanning Twitter to see what the game's users were saying, he found the problem.

    Justin Bieber had played the game and posted his top score on Twitter. The publicity had caused thousands of people to download and play the game. "It just crashed our servers," Shahidi told Mashable Read more...

    More about Apps, Justin Bieber, Ios Apps, Social Media, and Apps Software

    Sun, 13 Apr 2014 00:00:07 +0000

  • Twitter-desktop-notifications
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    Twitter is bringing notification alerts to the web

    The company announced Thursday that users who access Twitter.com will soon receive pop-up notifications when others on the platform engage with them — for example, when a user retweets, mentions or messages them.

    The notification will appear in the lower-right hand corner of the user's timeline. They are also interactive; you can follow someone back or reply to a message directly from the notification.

    This may be most useful when it comes to messaging. The dialogue box won't stay open for back-and-forth chat, like in Facebook or Google Hangouts; it closes after you respond. The change makes direct messages more accessible and could increase the popularity of Twitter DMs Read more...

    More about Twitter, Web, Notifications, Social Media, and Dev Design

    Thu, 10 Apr 2014 21:07:01 +0000

  • Facebook-21
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    Facebook is tweaking its news feed algorithm again, this time to combat posts that contains "like-baiting," duplicate content and "spammy links."

    Facebook says the algorithm change is in response to user feedback, and hopes to minimize the visibility of content the company considers "spammy."

    Included as spammy are posts that include "like-baiting," a strategy that actively encourages users to Like, comment, or share content with friends to boost its circulation. Posts with more Likes get more visibility, so posts that actively seek that kind of engagement from users are gaming the system, Facebook wrote in a blog post Read more...

    More about Facebook, Spam, News Feed, Likes, and Social Media

    Thu, 10 Apr 2014 20:04:01 +0000

  • Cutie-hedgehog
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    For a prickly little hedgehog, Marutaro has an impressive social media presence

    The hedgehog treats his 47,000 Twitter followers and 27,000 Vine followers to a smattering of adorable photos and videos showing off his affinity for soccer balls, bossa nova music and getting stuck inside cups

    But perhaps his cutest photos feature Marutaro behind the homemade masks his owner crafts for him.

    Marutaro's owner, who wished to remain anonymous, told Mashable that the paper masks are a means to better convey the hedgehog's already colorful personality. Read more...

    More about Twitter, Pics, Social Media, Animals, and Cute

    Thu, 10 Apr 2014 01:00:44 +0000

  • Socialsong
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    Finally, a theme song for all the social media marketers to rally around

    Mary McCoy, an employee of Continuum Managed Services, recently performed a little ditty titled "Lets Get Social" at the Social Media Marketing World Conference in San Diego. (We'll ignore the fact that this conference exists for the time being; there are more important things to get to.)

    A few choice lyrics from the tune include: "So we shoot our viral video/And we post it to the Gram" and "We're looking for the secret/Of Facebook's Holy Grail/We try to keep from paying/That leads to hashtag #fail." And just when things really get rocking, there's a brief interlude for everyone to take a selfie with their neighbor Read more...

    More about Viral Videos, Social Media, Wtf, Watercooler, and Videos

    Wed, 09 Apr 2014 21:37:57 +0000

  • Facebook-messenger-bad
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    [Update: Some time after we published this post. Facebook reached me with some clarifications and opposing views. In the spirit of transparency, and because I find them quite illuminating, I'm placing them below, in place with each of the points addressed by Facebook]

    Facebook is making what could be its dumbest decision ever: It’s pulling chat out of the core Facebook app and forcing mobile users who want to chat to install its Facebook Messenger app

    This is a terrible idea. Here, Facebook, are my top 11 reasons why.

    1. I don't need another app

    I already have way too many installed and recently did some app spring cleaning to sort out the mess. If I add Facebook Messenger, I’m unlikely to use it often enough to want to keep it. Read more...

    More about Facebook, Facebook Messenger, and Social Media

    Wed, 09 Apr 2014 21:10:48 +0000

  • Facebook_messenger2
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    When Facebook acquired standalone messaging app WhatsApp in February for $16 billion, the future of its own messaging app, Messenger, suddenly became unclear.

    Facebook seems to have settled those questions Wednesday: It's making sure Messenger is here for the long haul.

    Facebook will soon force all users to send messages through Messenger by eliminating the chat features from its traditional iOS and Android versions of the app, a spokesperson confirmed to Mashable. Facebook has started notifying users of the change, with some in Europe receiving the notification today. Read more...

    More about Facebook, App, Messaging, Whatsapp, and Facebook Messenger

    Wed, 09 Apr 2014 20:19:35 +0000

  • Greenpeace-protest-twitter-2
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    San Francisco commuters were greeted with another group of tech protesters Wednesday morning but, this time, private shuttles (a.k.a. Google buses) were not the target.

    This protest, carried out by Greenpeace demonstrators outside Twitter's San Francisco headquarters, attempted to raise awareness of a different matter: renewable energy.

    Greenpeace "hatched" a green Twitter bird from a large green egg on the sidewalk in front of Twitter's office, attracting attention from passersby while passing out small green easter eggs to Twitter employees as they walked into work. The eggs, which were made not of plastic but of compostable, recycled plant material, contained notes calling on Twitter to increase both its transparency and use of renewable energy to power its data centers. Read more...

    More about Facebook, Twitter, San Francisco San Jose, Greenpeace, and Social Media

    Wed, 09 Apr 2014 18:29:57 +0000

  • Mobile-facebook-mumbai
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    Last August we noted that Facebook had 82 million active users in India. But now the social network has hit an important milestone, surpassing 100 million monthly active users in the country.

    Javier Olivan, Facebook's vice-president of growth and analytics, told India's Economic Times that the landmark number was reached on March 31st. 84 percent of those 100 million Facebook users in India access it via mobile.

    India is set to hit a quarter of a billion web users sometime this year.

    Despite Facebook's strong growth in India - up from a mere eight million users in 2010 when Facebook opened a local office - the US-based site is still facing growing rivalry in the nation from messaging apps. Facebook-owned WhatsApp has 40 million active users in India, and rival chat apps like WeChat and Line are also battling to grow their numbers in the mobile-first country. Read more...

    More about Facebook, India, Social Media, Apps Software, and World

    Wed, 09 Apr 2014 16:30:27 +0000

  • Dovepatches
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    On the heels of last year's "Beauty Sketches" video, Dove posted another social experiment to YouTube on Wednesday that teaches a powerful lesson about how we perceive ourselves

    A series of women were invited to be a part of a research group to test a product called RB-X — a patch worn directly on the arm. Participants were asked to leave the patch on for 12 hours a day (for two weeks) and record a video diary about how they felt throughout the process.

    Participants weren't told what was inside the RB-X patch, but knew it was supposed to enhance the way they see their own beauty. Although most didn't notice a change at first, many later said they became felt more confident, social and willing to try new things, such as clothes they wouldn't have worn in the past Read more...

    More about Social Media, Beauty, Dove, Business, and Advertising

    Wed, 09 Apr 2014 12:46:17 +0000

  • Mlb-action
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    Spring has sprung, and so has another season of Major League Baseball

    The 2,430 games of America’s favorite pastime are officially underway, and MLB has set its sights on finding new ways to engage with baseball devotees. As social media has come to occupy a serious place in the hearts of fans and franchises alike, brand strategists are zeroing in on sporting events to trigger tweets, inspire Instagrams and promote pins. But who’s next up to bat in the social-media lineup? Snapchat

    Earlier this year, MLB decided it was time to hop on the Snapchat bandwagon, just in time for spring training. We chatted with the league's social-media producer, Hali Stark, to get the scoop on its Snapchat strategy Read more...

    More about Social Media, Baseball, Brands, Major League Baseball, and Marketing

    Wed, 09 Apr 2014 02:57:28 +0000


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